Alex Birkett 
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
It’s easier than ever to start a SaaS business, but harder than ever to grow one. This is true now. And if I had to bet on it, distribution will be increasingly advantageous as SaaS gets easier to build with new technology, AI, and agents. Many SaaS verticals have become crowded or even commoditized. Thus, … Read more
Hiring a B2B SEO agency? With my absolutely unbiased (narrator: he is not unbiased, he indeed runs a B2B SEO agency) and expert guidance, I’ll introduce you to the best B2B SEO agencies around. Everyone has a different budget, organizational context, and goal, so I’ll help you marry the right SEO agency to your specific … Read more
AI SEO is all the rage. Whatever you want to call it – GEO, AEO, AI Search, or just good old SEO (Search Everywhere Optimization). What’s apparent is we are now optimizing for an entirely new interface and user experience. As such, there are a slew of AI SEO tools to monitor brand visibility in … Read more
Generative AI has taken the world by storm. Most of us, if not proselytizing AI writing tools in clickbait LinkedIn threads, are at least using the tools to some extent. The landscape is now quite rich with great GPT-3 tools. I’ll cover my favorites here. What is GPT-3 and How Does It Work? GPT-3 is … Read more
No amount of tools will make you interesting. So to start, you podcast needs to be good. But nowadays, there are a ton of podcasting tools that can help your podcast sound better, look better, and get more distribution. Artificial intelligence (AI) has now made this possible. Further, generative AI tools have helped me leverage … Read more
Whether for SEO, blogging, social media, video, or some other platform, content is the fuel that powers the marketing engine. Takes a lot of time, though, doesn’t it? Generative AI and copywriting tools have blown up the last few years, giving creators a ton of leverage to increase output. Editor’s note: I’m using some affiliate … Read more
Optimizely got me started on A/B testing. Back in 2014, I spun up a free account and ran some really bad experiments on my personal website. Then, I went on to run experiments at CXL, HubSpot, Workato, and several other large clients. I became an absolute nerd for experimentation strategy. In that time, I’ve used … Read more
Let’s compare two of my favorite generative AI tools: Jasper and Writer. Both are incredibly popular AI text generators with varying sets of features. However, the promise of both of these tools is amazing, but each of them falls short in the present on several dimensions. Each has their audience and intended use case. Which … Read more
Google Optimize trained a generation of marketers, product managers, and other business functions on A/B testing. Like Google Analytics, they offered a limited free tier with an intuitive user interface. And people ate it up. Now, Google Optimize (as well as Google Optimize 360) will no longer be available as of September 30, 2023. Sorry, … Read more