Statistics suggest that 72% of customers are likely to engage with brands and messages customized to their specific concerns. Automatically adapting your customer experience based on past behavior is the way to get new customers and get them to come back time and time again. It’s the golden rule of marketing. Personalized emails, personalized advertisements, … Read more
I’m a bit late on this, but I turned 30 this month. 29 was my favorite year. Really, I’ve enjoyed every year more than the last. But 29 was particularly unique and enlightening. For one, it was spent entirely within the confines of a pandemic. This led to a deepening of my closest relationships and … Read more
Trying to start a podcast? You and everyone else. Lots of podcast hosting platforms out there now – many easy, cheap, and good. Even a dummy like me can use them (I run a little podcast, too). What is Podcast Hosting Software? A podcast is a free on-demand digital audio or video file download that … Read more
In addition to getting rid of repetitive tasks through automation, customer and employee needs are evolving, leading to an increase in the adoption of business automation software. Some companies are looking to use one automation platform to improve the efficiency of their business processes. Others are looking for business automation software that will help them … Read more
I believe in the power of experimentation. But most companies have stumbled tremendously in building powerful experimentation programs. See, the value of experimentation doesn’t rest upon the single hyperbolic A/B test win. The value is in building an experimentation program and culture that scales and helps cap risk, enable innovation and creative adaptation, and generate … Read more
A good SEO reporting tool is a necessary investment for any team investing in organic search. Frankly, it’s table stakes. It is much easier to have automated and/or customized reports with all your (or your clients’) important KPIs delivered on intervals, rather than to manually assemble and cross reference data every time. Apart from helping … Read more
Both Ahrefs and Semrush are two of the best SEO tools on the market. I’ll break down the differences between these two popular SEO tools for you and show you exactly how they stack against each other. Let’s get started: Ahrefs vs. SEMrush: Overview. Ahrefs: Ahrefs provides an effective way to get a large number … Read more
Writing content of any kind takes a lot of effort and energy. If you’re a digital marketer, content writer or SEO copywriter, writing is a major part (or maybe even the only part) of your work, and grammatical errors or spelling mistakes can throw all your hard work right down the drain. Poor grammar can … Read more
You’re going to launch an online course? Okay, fine. But it better be good. One of the easiest ways to launch your own online course is by using online course platforms. I reviewed some of the best online course platforms based on their ease of use, course builder, cons, and more. What is an Online … Read more
Website analytics as an industry has come a long way. Once upon a time, it wasn’t so easy to collect data (nor analyze it) from your web pages. Now, we have an absolute gluttony of web analytics software available to us, ranging from the free and open source to the enterprise and highly advanced. I’ve … Read more