When someone asks ChatGPT, Gemini, or Perplexity for the best tool in your category, you’re either in the answer or you’re invisible. AI share of voice is the metric that quantifies this over time, against your competitors, and across a large set of prompts related to your category. And while most marketers I talk to … Read more
Profound has emerged as the category leader in AEO (Answer Engine Optimization). They just raised $96 million at a $1 billion valuation, work with 10% of the Fortune 500, and they’ve built what is probably the most comprehensive AI visibility platform on the market. But Profound isn’t the right fit for everyone. The Growth plan … Read more
Hiring is the highest leverage thing I do as a founder. It’s also the thing I’m worst at doing consistently. I co-founded Omniscient, an organic growth agency, and we’ve grown to the point where recruiting top talent is the core bottleneck to our growth. Yes, we’re building workflows, internal products, and leveraging AI. However, premium … Read more
Digital PR is cool again. Don’t just take my word for it; take the abundance of research showing that to make your brand appear in AI engines, it requires much more than creating content on your own website (though that helps, too). It means you have to be mentioned variable across the web – in … Read more
Answer engine optimization (AEO) is the new frontier of organic growth. While SEO as a channel is still massively valuable, and SEO tactics play into AEO success, it requires a mindset shift and a broader set of tools than most SEO agencies are equipped with. There are and will be many people claiming to be … Read more
Search is changing. Yeah, yeah, we all know that AI is shaking things up. I mean, life changes all the time, right? “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” SEO ain’t dead yet, but GEO (generative engine optimization) is all the … Read more
If GPT-3 was a driverless car, GPT-4 would be a warp-speed spaceship cruising through the cosmos of language and innovation. In this post, we’ll introduce you to seven amazing GPT-4 tools that are redefining the boundaries of possibilities. These tools are not only powered by GPT-4, but also come integrated with other cutting-edge technologies like … Read more
AI SEO is all the rage. Whatever you want to call it – GEO, AEO, AI Search, or just good old SEO (Search Everywhere Optimization). What’s apparent is we are now optimizing for an entirely new interface and user experience. As such, there are a slew of AI SEO tools to monitor brand visibility in … Read more
Generative AI has taken the world by storm. Most of us, if not proselytizing AI writing tools in clickbait LinkedIn threads, are at least using the tools to some extent. The landscape is now quite rich with great GPT-3 tools. I’ll cover my favorites here. What is GPT-3 and How Does It Work? GPT-3 is … Read more
No amount of tools will make you interesting. So to start, you podcast needs to be good. But nowadays, there are a ton of podcasting tools that can help your podcast sound better, look better, and get more distribution. Artificial intelligence (AI) has now made this possible. Further, generative AI tools have helped me leverage … Read more