Website analytics as an industry has come a long way. Once upon a time, it wasn’t so easy to collect data (nor analyze it) from your web pages. Now, we have an absolute gluttony of web analytics software available to us, ranging from the free and open source to the enterprise and highly advanced. I’ve … Read more
Popups, countdown timers, exit-intent… Email marketing automation and ecommerce marketing strategy are not just about that anymore. In fact, it’s not about “spraying and praying” at all. It’s about finding the right leads to nurture before you make your first sale. That’s why you need a Shopify email marketing platform that can help add a … Read more
Webinars work. To make them work, you need webinar software to host your amazing content. What Features to Look for in a Webinar Platform? Here are a few features that your webinar software should have, no matter what industry you’re in. Customization and Branding Options – Your webinar software should be able to help you … Read more
Email marketing is awesome. Research consistently finds that email marketing has a higher return on investment (ROI) than any other form of marketing. It can help you grow your audience, send traffic to your online store, drive sales, connect with customers, support event marketing, and so much more. Obviously, to do email marketing you need … Read more
You already know how important email marketing is for your business. But are you sending boring, salesy emails? At best, they don’t work for you. At worst, they can hurt your reputation. Neither option is looking appealing. On the contrary, email marketing applications allow you to manage and send highly targeted and personalized email campaigns … Read more
Want to optimize your website? This post will give you 26 of my favorite website optimization tools. What Are Website Optimization Tools? Website optimization tools help you optimize the performance of your website. How does this differ from conversion rate optimization tools or a/b testing tools? Well, in my opinion, website optimization tools are more … Read more
The world of SEO software is crazy. As the founder of an organic growth agency, I’m spending a massive amount of time using SEO software. For the size of the industry, it has always impressed me just how many SEO tools there are out there. Perhaps it’s because there are so many tinkerers, builders, hackers, … Read more
Sendinblue and Mailchimp are two of the most popular email marketing platforms. Big differences between the two. But, which one is the best for your business? Sendinblue vs. Mailchimp: Overview Sendinblue: Sendinblue is a popular email marketing tool aimed to send emails with ease and simplicity in mind. It’s an email marketing automation platform that … Read more
Making enough sales to meet the revenue goal is always an uphill battle. Add on your efforts to copy/paste data, develop reports, and more – and it gets more overwhelming. But what if there was a tool that could help you automate these repetitive tasks? A tool that could wire together several funnel stages, engaging … Read more
Creating landing pages that convert is a key part of marketing any business online. But actually, building the pages? That’s another story. Thankfully, there are some amazing landing page builders available which will enable you to create beautiful landing pages without the need to hire a developer. If you’re not already using landing pages for … Read more