Last Updated on March 9, 2026 by Alex Birkett
Many GEO tools are great for brands, but not necessarily for agencies.
I know this because I run Omniscient Digital, and over the past year, I’ve evaluated nearly every generative engine optimization platform on the market, first for our own agency’s use, then for our clients. The experience has been instructive.
Here’s what I’ve learned: the tool that’s “best” for an in-house marketer tracking one brand across ChatGPT, Claude, Perplexity, and Gemini is often not the best tool for an agency managing eight, fifteen, forty, or four hundred client accounts simultaneously.
The differences show up fast.
Pricing that looks reasonable for one brand becomes untenable at ten, let alone one hundred.
Reporting that works fine for an internal Slack update falls apart when you need to put your logo on it and present it in a QBR. And onboarding a new client shouldn’t require a 45-minute call with a customer success manager every time.
I wrote a broader piece on the best GEO software overall, so if you’re an in-house marketer, start there.
This piece is specifically about which tools work when you’re running GEO as a service (which is what I do).
What Makes a GEO Tool “Agency-Ready”?
Before getting into the list, here are the five things I actually care about when evaluating a GEO tool for agency use:
- Multi-client management. Can I manage 30+ brands from one workspace without logging in and out of separate accounts? This sounds basic. Most tools still don’t do it well.
- White-label reporting. Can I put my agency’s branding on the reports and send them directly to a client? Or am I screenshotting dashboards and pasting them into Google Slides like it’s 2015?
- Prospecting and pitch tools. Can I run a quick GEO audit for a prospect without buying a full license? Agencies live and die on new business, and the tool should help me sell, not just deliver.
- Pricing model. Per-client? Per-seat? Flat? Does the math still work at 15 clients, or does the cost curve go parabolic?
- Time-to-value per client. How fast can I onboard a new client and start showing them data? If the answer is “two weeks after implementation,” that’s a problem.
With those criteria in mind, here’s how the current landscape stacks up.
The 8 Best GEO Tools for Agencies
- Scrunch
- Peec AI
- AthenaHQ
- AirOps
- Semrush AI Visibility Toolkit
- Ahrefs Brand Radar
- Meltwater GenAI Lens
- Profound
1. Scrunch
Best for: Agencies that want purpose-built agency infrastructure with a technical delivery layer
Scrunch is a GEO platform for agencies and brands alike. Most tools bolt on a “teams” feature and call it agency-ready. Scrunch built a dedicated agency program with its own pricing tier, onboarding workflow, and commercial model.
The unified command center lets you manage all client brands from a single workspace (no separate logins, no context-switching). When you sign a new client, you spin up their environment through self-serve onboarding with pre-populated competitor tracking and persona mapping. Bulk CSV imports handle data migration, which matters when you’re moving a book of business onto a new platform.
Three things set Scrunch apart for agencies specifically.
First, the prospecting license. You can build out brands that aren’t your clients yet: spin up a temporary environment, run an audit, and present the insights in a pitch meeting. Again, agencies live and die on new business, and most GEO tools treat prospecting as an afterthought (and in a few cases, GEO platforms severely limit pitch workspaces to squeeze out additional ACV from their agency users). Scrunch treats it as a core workflow.
Second, the API. A lot of agencies I know don’t want to show clients someone else’s dashboard. They want to pull data into their own reporting stack, and in some cases (like our own), use that data to fuel further internal product development and custom features.
Scrunch’s developer API lets you build custom client dashboards powered by their data. If you’ve got a dev resource (or even a competent no-code setup, hello Claude Code), you can white-label the entire experience without being constrained by Scrunch’s native UI.
Third, the customization layer. You can create custom tags, personas, and funnel stages, and all of those dimensions are filterable everywhere in the platform and via the API. In practice, this means you can get extremely granular: “show me all the authoritative citations for any prompt tagged with [campaign name] reaching [target persona] in ChatGPT and Perplexity.” When you’re managing multiple clients with different ICPs and buying stages, that level of slicing is the difference between a generic visibility report and a strategic one.
Beyond the analytics, Scrunch’s Agent Experience Platform (AXP) sits at the edge of your client’s network, working with CDNs like Cloudflare and Vercel, and serves AI crawlers an optimized, code-light version of each page. You’re not just monitoring AI visibility but improving it at the infrastructure level.
For agencies, that’s a new revenue line. You’re selling technical GEO implementation, not just dashboards and monthly reports.
Pros:
- Purpose-built agency workspace with multi-client management from day one
- Prospecting license lets you build out non-client brands for pitch audits
- Full API for building custom client dashboards (developers.scrunch.com)
- Deep customization such as custom tags, personas, funnel stages, all filterable across the platform and API
- AXP delivery layer enables technical GEO implementation (new revenue line for agencies)
- Self-serve client onboarding with bulk CSV imports
- SOC 2 Type II compliance for enterprise and regulated clients
- Partner program with referral commissions, training, and co-marketing
Cons:
- Agency Core at $500/month is the entry point, not cheap for smaller shops
- No AI-generated content capabilities yet (on the 2026 roadmap)
- The AXP technical layer has a learning curve; you’ll need someone comfortable with CDN configurations
- Enterprise pricing is opaque, requires a sales conversation
- The depth of customization is powerful but adds setup time, budget a few hours per client to configure tags and personas properly
Pricing: Agency Core starts at $500/month. Agency Enterprise is custom.
2. Peec AI
Best for: Agencies that want transparent pricing and unlimited seats without per-user penalties
Peec AI is an all-around excellent GEO platform and it’s particularly great for agencies. In my experience, it’s the most margin-friendly GEO tool for agencies.
Every plan includes unlimited team seats. Read that again. In a world where most SaaS tools charge $30-50 per additional user (at least), Peec lets your strategists, account managers, and even clients access the platform without inflating your costs. When you’re running a 35-person agency with 50+ clients, that difference is thousands to tens of thousands of dollars per month.
The reporting is clean and client-ready.
Peec tracks how brands and competitors surface across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews with a benchmarking dashboard that’s intuitive enough to walk a client through on a screen share. The multi-model coverage is genuinely comprehensive with 115+ languages and unlimited countries on every plan, which matters the moment you have a client with international markets.
The feature I use most for new business is the essentially unlimited free pitch projects. You can run GEO audits for prospective clients that stay separate from your paid project quota. It’s a small thing, but it removes the mental friction of “should I burn one of my project slots on this prospect who might not close?” You just run the audit. If they sign, you upgrade them to a real project.
Peec also provides strategic GEO recommendations (not just monitoring data) on their higher-tier plans, with actionable advice on how to improve AI visibility, which saves your team from having to interpret raw data and figure out the “so what?” for every client.
They’ve also been very supportive of their agency partners, recently building out a directory to help place their customers with high value agency partners (like Omniscient).
Pros:
- Unlimited team seats on every plan, the single biggest cost advantage (and user experience benefit) for agencies and their clients
- Unlimited free pitch projects keep prospecting separate from delivery
- Transparent, predictable pricing (€89 / €199 / €499), easy to model margins
- Covers ChatGPT, Claude, Gemini, Perplexity, and AI Overviews
- 115+ languages and unlimited countries (built for international client bases like ours)
- Strategic GEO recommendations on Pro and Enterprise tiers
- 7-day free trial, no credit card required
Cons:
- Lower tiers are limited by prompt volume, not features, but you’ll outgrow the Starter plan fast with multiple clients
- No technical implementation layer like Scrunch’s AXP
- Credit-based system on entry plans requires careful allocation across clients
Pricing: Starts at €89/month. Pro at €199/month. Enterprise at €499+/month.
3. AthenaHQ
Best for: Agencies that need to tie GEO work directly to revenue to justify retainers
One of the hardest conversations in agency GEO right now is the ROI conversation.
A client sees their brand mentioned in ChatGPT 40% of the time. Great. But what does that mean in dollars?
AthenaHQ is the platform I’d reach for when the answer to that question determines whether you keep the account.
AthenaHQ connects AI visibility data to revenue through integrations with Shopify and Google Analytics.
You can show a client not just that their brand is appearing in AI responses, but that those appearances are driving traffic, conversions, and actual revenue. When you’re trying to justify a monthly GEO retainer, being able to say “this work generated $247,000 in attributable revenue last quarter” is the difference between renewal and churn.
The agency program is well-structured.
You get white-labeled pitch reports that look professional enough to use in new business proposals. After completing their GEO certification, AthenaHQ routes qualified leads directly to your agency. They’re essentially helping you sell. And you can manage multiple brands from one platform with team permissions and Google Analytics integration.
Their GEO Score is a useful simplification for client communication. Instead of explaining prompt coverage rates and entity-level mention frequency, you give the client a single number. It goes up or down. They get it.
Pros:
- Revenue attribution via Shopify and GA integrations, probably the strongest ROI story in the category
- White-labeled pitch reports for new business proposals
- GEO certification with qualified lead routing, which means they help you find clients
- GEO Score provides a simple, client-friendly metric for QBRs
- Geographic breakdowns for global brand tracking
- Self-serve plan available, no forced sales call to get started
Cons:
- Credit-based pricing model requires careful monitoring. E.g. one overzealous team member running exploratory queries can burn through your allocation
- Starts at $295/month for Starter. The credit limits at lower tiers can feel restrictive with multiple clients
- Revenue attribution only works for clients with Shopify or GA set up correctly (which, in my experience, is fewer than you’d think)
- The platform is more analytics-heavy than action-oriented. You still need to figure out *what to do* with the insights (which should be fine for any agency worth their salt, honestly)
Pricing: Starter at $295+/month. Enterprise is custom.
4. AirOps
Best for: Agencies managing large content libraries that need to connect GEO insights to content execution
AirOps occupies a different niche than the pure monitoring tools. They started as a workflow and automation engine that happens to include GEO analytics.
If your agency’s GEO offering includes content optimization or content creation as a deliverable (and, well, it probably should), AirOps compresses the cycle from “identify the problem” to “fix the problem” in a way that nothing else on this list does.
The pitch is straightforward: a full GEO audit that used to take your team 4-5 hours per client now takes about an hour. When you’re running audits across 10+ clients, that’s 30-40 hours saved per cycle. For an agency billing on deliverables, that’s pure margin.
AirOps connects 30+ AI models and integrates directly with client CMS and analytics stacks. So you’re not exporting a PDF, emailing it to the client, then logging into their WordPress to make changes. You’re identifying the pages that need optimization and pushing updates from the same platform. It’s the operational layer that most GEO tools are missing.
They also offer Page360 analytics that shows per page AI visibility metrics alongside content performance data. For content-led agencies, this is gold. You can identify which pieces of content are getting cited by AI, which aren’t, and why.
Pros:
- Dramatically reduces per-client audit time (from 4-5 hours to ~1 hour)
- Connects GEO insights directly to content execution, simplifying the process to identify and fix things in one workflow
- 30+ AI model integrations with CMS and analytics connections
- Page360 analytics for per page AI visibility tracking
- Growth recommendations included, not just raw data
Cons:
- The free plan is limited to ChatGPT monitoring only
- No white-label reporting. You’ll need to export and rebrand
- Paid plans require a sales conversation, no transparent pricing page (and the cost structure gets very steep very fast)
- Better for content-heavy agencies than for technical SEO or PR shops
- The workflow automation has a learning curve, expect weeks or months of setup per client
- AI visibility data is still a bit limited compared to dedicated AI visibility platforms
Pricing: Free plan available (extremely limited). Paid plans require sales conversation.
5. Semrush AI Visibility Toolkit
Best for: SEO agencies already running Semrush who want to add GEO without adding a vendor
If your agency is already managing client SEO through Semrush, this is the path of least resistance.
No new vendor. No new login. No new training.
You add AI visibility tracking as a module and start showing clients their traditional rankings alongside AI mention data in the same report.
That integration is the entire value proposition, and it’s a legitimate one. Most agency tech stacks are already overcrowded. Adding another standalone tool means another invoice, another set of credentials to manage, another dashboard to learn. Semrush’s AI Visibility Toolkit avoids all of that by living inside a platform your team already knows.
The 100M+ prompt database is substantial. Cross-platform coverage includes ChatGPT, Perplexity, and Google AI Overviews. You get share of voice, brand sentiment, and prompt ranking data that slots directly into your existing Semrush reporting workflows.
The limitation is that it’s a module, not a platform. You won’t get the agency-specific infrastructure that Scrunch or Peec offer. No prospecting licenses. No white-label reporting beyond what Semrush’s existing reporting tools provide. No dedicated agency program for GEO.
It’s a good enough tool bolted onto a great SEO platform.
Pros:
- Zero incremental vendor overhead if you’re already on Semrush
- 100M+ prompt database with cross-platform tracking
- AI visibility data lives alongside SEO data, so you get unified client reporting
- Team already knows how to use the platform, so no new training required
- Share of voice, sentiment, and prompt ranking in one view
Cons:
- $99/month per domain add-on, which at 10+ clients, the math gets less attractive
- Reporting is constrained by Semrush’s reporting framework, much less flexible than standalone tools
- AI visibility features are still newer and less mature than Semrush’s core SEO tools as well as other dedicated GEO platforms
- Bundled in Semrush One ($199/month), but you need a base Semrush subscription first
Pricing: $99/month per domain as an add-on. Included in Semrush One at $199/month (requires base subscription).
6. Ahrefs Brand Radar
Best for: Content-led agencies that want to correlate AI visibility with backlink and content performance
Same logic as Semrush here: if you’re already running Ahrefs for client work, Brand Radar is easy to add to your subscription. The marginal cost of adding AI visibility monitoring is lower than many other dedicated GEO tools.
Where Brand Radar gets interesting for agencies is the correlation data. You can analyze whether pages with more referring domains get cited more frequently in AI responses. For an agency that sells link building or digital PR alongside GEO, this is the story you’ve been waiting to tell: “The pages we built links to are now the ones showing up in ChatGPT.” That narrative justifies two retainers at once.
Ahrefs’ 3-million-response catalog maps citations to over 300,000 unique sites, which gives you a broad view of the AI citation landscape. The data is very fast, too, one of the quickest platforms for pulling real time visibility snapshots.
The limitation, again, is that it’s a feature inside a broader platform, not a purpose-built agency GEO tool.
You won’t get multi-client management designed for agencies, white-label reporting, or prospecting workflows. But if your agency lives in Ahrefs anyway, Brand Radar is a nice additional view of GEO metrics.
Pros:
- Correlation between backlink data and AI citations, powerful for agencies selling link building or off page SEO + GEO
- 3M+ response catalog with fast real-time visibility snapshots
- Citation mapping across 300K+ sites
- Already integrated with the content and SEO tools your team uses daily
Cons:
- Not a standalone GEO platform and limited agency infrastructure
- No white-label reporting, prospecting tools, or agency partner program
- Cost adds up quickly with many clients
- AI visibility features are secondary to Ahrefs’ core backlink and keyword tools
- Less comprehensive AI model coverage compared to dedicated GEO platforms
- No strategic recommendations or actionable optimization guidance
Pricing: $199/mo or included in standard plans (with limited features). $50/mo to start for custom prompt tracking
7. Meltwater GenAI Lens
Best for: PR and comms agencies that need AI visibility inside a media intelligence stack
Meltwater GenAI Lens serves a fundamentally different buyer than everything else on this list. If you’re a PR agency, an integrated comms shop, or a brand agency with earned media as a core deliverable, this is your tool.
The value is in the integration. GenAI Lens connects AI search monitoring with Meltwater’s social listening, media coverage tracking, and influencer analytics. You can build unified reports that show a client their AI-driven visibility alongside traditional media KPIs such as share of voice in ChatGPT *and* share of voice in the press, in one dashboard.
The source and journalist influence tracking is unique to Meltwater. It shows you which media relationships are actually shaping AI answers, which is amazing because LLMs are trained on and cite specific publications. If you can tell a client “your coverage in TechCrunch is directly influencing how ChatGPT describes your category,” that’s a powerful retention story (even cooler if you can identify niche and underrated placements or coverage opportunities).
Coverage spans 90%+ of major LLMs. The data is enterprise-grade. The price is also enterprise-grade.
Pros:
- AI visibility integrated with social listening, media coverage, and influencer data, which means unified earned media reporting
- Source and journalist influence tracking showing which media coverage shapes AI answers
- 90%+ coverage of major LLMs
- Enterprise-grade data quality and security
- Perfect for PR and comms agencies that need one platform for all media intelligence
Cons:
- This is a Meltwater module, not a standalone buy, so you need an existing Meltwater relationship
- Custom (read: expensive) pricing, so probably not accessible for small or mid-size agencies
- Overkill for agencies focused purely on SEO or content marketing
- Implementation is not self-serve, it requires Meltwater onboarding
- The GEO-specific features are less mature than dedicated GEO platforms
Pricing: Custom. Enterprise-level — requires existing Meltwater relationship.
8. Profound
Best for: Enterprise agencies with Fortune 500 clients and deep budgets
Profound is the market leader in overall GEO analytics, and for good reason.
The depth of data, the breadth of AI model coverage, and the sophistication of the analysis are best-in-class. If I’m being honest, Profound probably has the strongest underlying technology on this list.
But this isn’t a list of the best GEO tools overall. It’s a list of the best GEO tools *for agencies*. And for agencies, Profound is a bit trickier.
The Starter plan ($99/month) tracks ChatGPT only. That’s not useful for client work (no client is paying you to monitor a single model). The Growth plan ($399/month) is where the platform becomes actually powerful, but that’s per-brand pricing. Run the math on 10 clients at $399/month each, and you’re looking at $48,000/year before you’ve paid a single team member.
They just launched an agency pricing tier that has a few pitch accounts, but these are limited. No white-label reporting at lower tiers, though their API is high quality. No partner commissions or co-marketing (yet). The tools higher on this list were built with the agency business model in mind. Profound was built for brands.
If you have a handful of enterprise clients with budgets that can absorb the cost, Profound delivers the deepest analytics available. But for most agencies managing a portfolio of mid-market clients, you may find better value and better agency infrastructure with Scrunch, Peec, or AthenaHQ.
Pros:
- Deepest GEO analytics on the market. Best-in-class data quality
- Broadest AI model coverage
- Sophisticated analysis and competitive intelligence
- Strong brand reputation. Clients recognize the name. Clearly the current winner in AI visibility
- Actions layer and agents to help act on the data
- Enterprise features at the top tier are unmatched
Cons:
- Per-brand pricing makes multi-client management expensive fast ($399/month × 10 clients = $48K/year, and that’s the floor pricing)
- Nascent agency program, limited prospecting tools and pitch workspaces, and still emerging partner model
- Starter plan ($99/month) is ChatGPT-only, not viable for client delivery
- No white-label reporting at lower tiers
Pricing: Starter at $99/month (ChatGPT only). Growth at $399/month. Enterprise is custom.
How to Choose a GEO Platform
The decision comes down to what kind of agency you are and how many clients you’re managing.
- If you want a purpose-built agency platform: Scrunch or Peec. Good pricing model based on seats, pitch workspaces galore, nice APIs for white label reporting or custom builds.
- If you need to prove ROI to keep retainers: AthenaHQ. Revenue attribution is the killer feature. When the CFO asks what GEO is worth, you have a number.
- If you want GEO insights tied to content execution: AirOps. The workflow compression is real. 30-40 hours saved per audit cycle across a book of clients is meaningful margin.
- If you’re already running Semrush or Ahrefs you can simply add-on GEO tracking without adding a new vendor, which is a nice all-in-one value proposition for some.
- If you’re a PR or comms agency: Meltwater GenAI Lens. Different tool for a different type of agency. Don’t force a pure SEO tool into an earned media workflow.
- If you have enterprise clients or broad use cases for API or workflows: Profound. Best analytics in the category.
GEO is becoming a standard agency deliverable the same way SEO became standard a decade ago. The agencies building this capability now with the right tooling and the right positioning will own the client conversation in 12 months. The ones who wait will be pitching it as a “new offering” when their competitors are already reporting on it quarterly.