I write about organic growth, A/B testing, data analysis, and the occasional life reflection. Subscribe for a monthly roundup of posts, recommendations, and a personal note you won't find on the blog.
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Writing content of any kind takes a lot of effort and energy. If you’re a digital marketer, content writer or SEO copywriter, writing is a major part (or maybe even the only part) of your work, and grammatical errors or spelling mistakes can throw all your hard work right down the drain. Poor grammar can … Read more
You’re going to launch an online course? Okay, fine. But it better be good. One of the easiest ways to launch your own online course is by using online course platforms. I reviewed some of the best online course platforms based on their ease of use, course builder, cons, and more. What is an Online … Read more
Website analytics as an industry has come a long way. Once upon a time, it wasn’t so easy to collect data (nor analyze it) from your web pages. Now, we have an absolute gluttony of web analytics software available to us, ranging from the free and open source to the enterprise and highly advanced. I’ve … Read more
I was recently asked on a podcast what advice I would give new college graduates starting a digital marketing career. I gave an answer off the top of my head, which I think was okay. But I’ve also got a little sister who just graduated, so after I did the podcast, I ended up thinking … Read more
Popups, countdown timers, exit-intent… Email marketing automation and ecommerce marketing strategy are not just about that anymore. In fact, it’s not about “spraying and praying” at all. It’s about finding the right leads to nurture before you make your first sale. That’s why you need a Shopify email marketing platform that can help add a … Read more
As marketers, sometimes we need to invest in CRM software without worrying about email marketing and marketing automation tools right off the bat. Some other times we need to combine CRM and email marketing to manage to capture email leads, nurture them, and lead them down the sales funnel in an intuitive manner. CRM software … Read more
Webinars work. To make them work, you need webinar software to host your amazing content. What Features to Look for in a Webinar Platform? Here are a few features that your webinar software should have, no matter what industry you’re in. Customization and Branding Options – Your webinar software should be able to help you … Read more
Email marketing is awesome. Research consistently finds that email marketing has a higher return on investment (ROI) than any other form of marketing. It can help you grow your audience, send traffic to your online store, drive sales, connect with customers, support event marketing, and so much more. Obviously, to do email marketing you need … Read more
You already know how important email marketing is for your business. But are you sending boring, salesy emails? At best, they don’t work for you. At worst, they can hurt your reputation. Neither option is looking appealing. On the contrary, email marketing applications allow you to manage and send highly targeted and personalized email campaigns … Read more
Want to optimize your website? This post will give you 26 of my favorite website optimization tools. What Are Website Optimization Tools? Website optimization tools help you optimize the performance of your website. How does this differ from conversion rate optimization tools or a/b testing tools? Well, in my opinion, website optimization tools are more … Read more