I write about organic growth, A/B testing, data analysis, and the occasional life reflection. Subscribe for a monthly roundup of posts, recommendations, and a personal note you won't find on the blog.
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Alright, here we go, another list of content marketing technology! (Silence from the audience) Well, this one will be different. (Drumroll) The 33 Best Content Marketing Tools Google Docs Evernote WordPress ButterCMS Webflow Ahrefs Clearscope SEMRush Serpapi.com Screaming Frog Yoast Grammarly Mailshake Buzzsumo Sprout Social Mailchimp Vidyard Loom Zoom Trello Notion Airtable Google Drive Google … Read more
(Skip to this section if you want to ignore additional exposition, rants, and context, and just learn what the Editorial Cabinet tactic is and how to use it. You should know, however, that people who always seek the summary or TLDR version tend not to be as interesting in conversation. Caveat Emptor.). You know that … Read more
As an acquisition marketer, you speak in the language of CTAs, CPAs, CTLV, ROAS and of course, landing pages are at the center of it all. They’re where you direct targeted traffic for ad campaigns. They’re how you build out SEO pages designed to pull consistent, relevant users in every month organically. Actually, there are … Read more
I travel a lot for both work and pleasure, and I’ve developed some idiosyncrasies and some wisdom as well. I won’t write any basic advice down here such as “eat local food,” “get travel insurance,” or “slow down and enjoy the scenery.” Here I present some things I’ve learned about travel (as well as some … Read more
A/B testing is an important skill for anyone to learn, whether you’re a marketer, product person, designer, or an analyst. It’s also a great framework for managers, as Elliot Shmukler has noted. Once you learn about A/B testing, you look at decision making, probability, innovation, and risk differently. It’s an attitude shift as much as … Read more
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. I’ve been doing these since 2017 and find them fun and useful. 2019 Was a Good Year (Recap) I … Read more
A/B testing (i.e. running a controlled experiment, normally in a digital environment like a website or an application) is prevalent nowadays. All of the biggest tech companies you know – Microsoft, Netflix, Booking.com, Google – run thousands of experiments per year. Now it’s weird if you don’t run A/B tests. There are dozens of tools … Read more
More data isn’t necessarily better, and in fact, sometimes more data leads to much worse decision making. We’re all trying to make better business decisions (I hope, at least). All decisions include some level of uncertainty. Properly collected and analyzed data can reduce that uncertainty, but never eliminate it. However, in practice, I’ve noticed many … Read more
Content marketing is often looked at as a “brand” channel. In opposition to a “performance” channel, brand channels tend to be unmeasurable, emotional, and yet, still perceived as important (especially in larger companies and in consumer spaces). Despite this clearly being a false dichotomy (why can’t performance channels build the brand, too?), it’s also directionally … Read more
I’m a marketer, but I spend a lot of time in R. I use it to analyze A/B tests and explore data sets. I’ve also built fully functional web applications using R and Shiny to enable new processes for my team at HubSpot using the language. There are so many free resources for learning technical … Read more