I write about organic growth, A/B testing, data analysis, and the occasional life reflection. Subscribe for a monthly roundup of posts, recommendations, and a personal note you won't find on the blog.
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Facebook is ridiculously engaging. That’s why they run all those tests – to hook you.
But you have work to do. Or at least I do. So I don’t want to spend all my time on Facebook. And if I am spending time on Facebook, I want it to be valuable.
So I did three things that made sure every second I spent on Facebook would be a net positive effect on my life.
There’s no shortage of books about CRO.
Not all of them are good, of course. Some are, some aren’t.
Personally, I think you should read one, maybe two books, specifically about conversion optimization. Other than that, you should go directly to the seat of knowledge.
Updated March 2018. I’ve never been much of a New Year’s Resolution type of guy. I hate the swarms of new people in my gym January through Mid-February. But, I did come up with a resolution of sorts a few years ago that totally revolutionized my life. Now I set this goal each January 1st: … Read more
Note: I wrote this post a long time ago, but when I was migrating content from my old site, I wanted to revisit it. I added some weight, changed some words, and restructured the format, but the message is the same. What’s your favorite beer? I ask because you might even be naive enough to … Read more