I write about organic growth, A/B testing, data analysis, and the occasional life reflection. Subscribe for a monthly roundup of posts, recommendations, and a personal note you won't find on the blog.
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I’ve hired dozens of freelance writers through working at CXL and now HubSpot and with my content agency. I’ve also done some freelance writing myself. If you don’t know what you’re doing, hiring freelancers can be frustrating, sometimes downright catastrophic. Here are the lessons I’ve learned through the years: If possible, work first with your … Read more
I’ve written a lot about how to create an experimentation program, improve data literacy, and promote a culture of experimentation. Let’s talk about the opposite: how to sabotage an A/B testing program. Why Not Focus on How to *Build* an Experimentation Program? Why Focus on the Negative? I love looking at things through a via … Read more
I never thought I would use an AI Copywriting tool. I felt a bit of a moral quandary at first. It felt strange to outsource my writing to an artificial intelligence software. However, I’ve changed my mind. The AI copywriting tools that are now available are awesome for writing product descriptions, ad copy, social media … Read more
Statistics suggest that 72% of customers are likely to engage with brands and messages customized to their specific concerns. Automatically adapting your customer experience based on past behavior is the way to get new customers and get them to come back time and time again. It’s the golden rule of marketing. Personalized emails, personalized advertisements, … Read more
I’m a bit late on this, but I turned 30 this month. 29 was my favorite year. Really, I’ve enjoyed every year more than the last. But 29 was particularly unique and enlightening. For one, it was spent entirely within the confines of a pandemic. This led to a deepening of my closest relationships and … Read more
Trying to start a podcast? You and everyone else. Lots of podcast hosting platforms out there now – many easy, cheap, and good. Even a dummy like me can use them (I run a little podcast, too). What is Podcast Hosting Software? A podcast is a free on-demand digital audio or video file download that … Read more
In addition to getting rid of repetitive tasks through automation, customer and employee needs are evolving, leading to an increase in the adoption of business automation software. Some companies are looking to use one automation platform to improve the efficiency of their business processes. Others are looking for business automation software that will help them … Read more
I believe in the power of experimentation. But most companies have stumbled tremendously in building powerful experimentation programs. See, the value of experimentation doesn’t rest upon the single hyperbolic A/B test win. The value is in building an experimentation program and culture that scales and helps cap risk, enable innovation and creative adaptation, and generate … Read more
A good SEO reporting tool is a necessary investment for any team investing in organic search. Frankly, it’s table stakes. It is much easier to have automated and/or customized reports with all your (or your clients’) important KPIs delivered on intervals, rather than to manually assemble and cross reference data every time. Apart from helping … Read more
Both Ahrefs and Semrush are two of the best SEO tools on the market. I’ll break down the differences between these two popular SEO tools for you and show you exactly how they stack against each other. Let’s get started: Ahrefs vs. SEMrush: Overview. Ahrefs: Ahrefs provides an effective way to get a large number … Read more