New Year’s Resolutions™ are overrated, but time-based goals are nice. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. 2017 Was a Good Year In 2017, I hit lots of personal and professional goals. I started training Krav Maga and taking Spanish lessons (studied … Read more
Content marketing works. It works better if you’re good at content promotion.
I always wish that more people would document their learnings as they go through a process. We often get post-hoc analyses that are cleaner in retrospect and spoken about from a 10,000 foot view.
A big part of my job at CXL was to do content marketing – create great shit, promote it, grow traffic, leads, etc.
Luckily, I did document a lot of what I learned while going through it.
This post covers a lot of what I’ve learned about content marketing and doing it well (in the context of CXL’s business, at least. May or may not apply to yours).
