We all want to be data-driven marketers, but sometimes content marketers are left out of the loop and expected to run solely on creativity.
Content marketing is a creative endeavor – just as other types or marketing are – but data and analytics can inform content marketing just like they can paid, social, or affiliate.
Content marketing works. It works better if you’re good at content promotion.
I always wish that more people would document their learnings as they go through a process. We often get post-hoc analyses that are cleaner in retrospect and spoken about from a 10,000 foot view.
A big part of my job at CXL was to do content marketing – create great shit, promote it, grow traffic, leads, etc.
Luckily, I did document a lot of what I learned while going through it.
This post covers a lot of what I’ve learned about content marketing and doing it well (in the context of CXL’s business, at least. May or may not apply to yours).