I write about organic growth, A/B testing, data analysis, and the occasional life reflection. Subscribe for a monthly roundup of posts, recommendations, and a personal note you won't find on the blog.
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The world of SEO software is crazy. As the founder of an organic growth agency, I’m spending a massive amount of time using SEO software. For the size of the industry, it has always impressed me just how many SEO tools there are out there. Perhaps it’s because there are so many tinkerers, builders, hackers, … Read more
Sendinblue and Mailchimp are two of the most popular email marketing platforms. Big differences between the two. But, which one is the best for your business? Sendinblue vs. Mailchimp: Overview Sendinblue: Sendinblue is a popular email marketing tool aimed to send emails with ease and simplicity in mind. It’s an email marketing automation platform that … Read more
Making enough sales to meet the revenue goal is always an uphill battle. Add on your efforts to copy/paste data, develop reports, and more – and it gets more overwhelming. But what if there was a tool that could help you automate these repetitive tasks? A tool that could wire together several funnel stages, engaging … Read more
Creating landing pages that convert is a key part of marketing any business online. But actually, building the pages? That’s another story. Thankfully, there are some amazing landing page builders available which will enable you to create beautiful landing pages without the need to hire a developer. If you’re not already using landing pages for … Read more
I’ll admit it. “Make money blogging” sounds like a topic well suited for a YouTube ad featuring a rented mansion and Lamborghini. But clearly it’s possible to monetize a blog. In fact, I monetize my blog! I also run an agency that literally works to help companies drive revenue with blogging. Every company who runs … Read more
As of 2019, the marketing automation software industry was worth $3.3 billion and by 2024, it will be worth $6.4 billion. So as you look for the best marketing automation software to use in your business, you have lots of options to choose from and as time goes by, it won’t get any easier. Your … Read more
A lot of work goes into setting up and managing email campaigns. Marketers have to create landing pages and forms, generate and nurture leads, identify which leads are ready to buy, create optimized content for their main prospects, craft and send sales and follow-up emails, track their contacts’ site activity and journey through the sales … Read more
Developing and maintaining top-notch copy is no easy feat. It takes a great deal of research, time, and skills to create a copy that not only ranks on search engines but also engages and converts your target audience. And even the best copywriters and editors can do with some help. That’s why I’m examining the … Read more
Alright, so I left HubSpot after almost 4 years. Joined a fast growing startup to run their experimentation program. I like to do a post-hoc write-up on lessons I’ve learned (like this one from my time at CXL). First, why leave? My former boss, Peep Laja, told me in a podcast interview that if he’s … Read more
How can you make sure you’re hitting the right keywords and improving over time? Keyword trackers, that’s how. To know if your SEO strategy is ironclad, you have to find out how your pages rank on SERPs. Keyword trackers help you do that. You can get valuable insights about your site’s SEO performance by knowing … Read more