They say the third lever of content marketing growth is content optimization.
Content creation, content promotion, and content optimization.
Capturing email leads is one of the primary goals of most content marketing programs. The money’s in the list, you get a million dollars back for every dollar you invest in email marketing, yada yada yada all the cherry picked statistics. Anyway, you know it’s important or you wouldn’t have found your way here. The … Read more
I think I’m pretty good at email outreach. I’ve done a bunch of it, for a variety of reasons from link building to strategic partnerships to simply wanting to meet up for caffeinated beverages, and have had pretty good success in general. One time, I even had an unexpected case study written up about my … Read more
They say the third lever of content marketing growth is content optimization.
Content creation, content promotion, and content optimization.
We all want to be data-driven marketers, but sometimes content marketers are left out of the loop and expected to run solely on creativity.
Content marketing is a creative endeavor – just as other types or marketing are – but data and analytics can inform content marketing just like they can paid, social, or affiliate.
Content marketing works. It works better if you’re good at content promotion.