They say the third lever of content marketing growth is content optimization.
Content creation, content promotion, and content optimization.
Growth
Content Marketing Analytics: 11 Ways Data Can Inform Your Content Strategy
We all want to be data-driven marketers, but sometimes content marketers are left out of the loop and expected to run solely on creativity.
Content marketing is a creative endeavor – just as other types or marketing are – but data and analytics can inform content marketing just like they can paid, social, or affiliate.
Content Promotion: Every Single Tactic You Can Use to Boost Traffic
Content marketing works. It works better if you’re good at content promotion.