Marketing

All of us at [company name] want to take a moment to express our gratitude to you as a loyal customer. As a token of this appreciation, we’d like to offer you something completely free and of great value… If you receive an email like this, there are good chances that the brand is targeting … Read more

This will be my ultimate guide to landing pages. I’ll cover what exactly a landing page is, how to build one, landing page best practices, and landing page builders you can use. Here’s what this article is not going to be: A promotional tutorial to a landing page tool I built A rehashed SEO article … Read more

You know that one thing that you can’t live with can’t live without? That’s an email blast for you! Click here! Click here! Click here! Now, don’t you feel like a schoolteacher trying to get your kids to pay attention? That’s what your customers feel like during an email blast. And unlike your school teacher, … Read more

Hit the top of the search results page? Awesome. But having your site hit the front page of only half the battle. It is critically important to get users’ clicks. If searchers see the website in search results but are not engaged to visit it, the click-through rates will be low. Source: Google Search Console … Read more

Redirects are an important part of technical SEO. When done properly, they can optimize your site and improve your rankings. This article will cover some of the unaddressed questions on the topic of redirects. The aim is to explain things as simply as possible to make redirects accessible to all SEOs, from beginners to experts. … Read more

I’ve hired dozens of freelance writers through working at CXL and now HubSpot and with my content agency. I’ve also done some freelance writing myself. If you don’t know what you’re doing, hiring freelancers can be frustrating, sometimes downright catastrophic. Here are the lessons I’ve learned through the years: If possible, work first with your … Read more