I write about organic growth, A/B testing, data analysis, and the occasional life reflection. Subscribe for a monthly roundup of posts, recommendations, and a personal note you won't find on the blog.
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A/B testing is, at this point, widespread and common practice. Whether you’re a product manager hoping to quantify the impact of new features (and avoid the risk of negatively impacting growth metrics) or a marketer hoping to optimize a landing page or newsletter subject line, experimentation is the tried-and-true gold standard. It’s not only incredibly … Read more
“Data-driven culture” is a phrase you hear thought leaders speak about at conferences and executives fondly bestow upon their organizations. But like “freedom,” “morality,” and “consciousness,” this elusive phrase seems to evade universal understanding. That’s to say: what the hell does a “data-driven company culture” even mean? What is a “Data-Driven Company Culture,” Anyway? A … Read more
After I sent my “how to write well” article to my email list a few weeks ago, I got several questions about my writing routine. I’m going to be honest, it’s not the most structured or meticulous. But I do write a lot, so here it is… What to Do When You’re Too Busy for … Read more
You and your team could be getting much more out of your data. The purpose of data, after all, is to make better business decisions through the reduction of uncertainty. But data has tons of limitations, and by itself has no inherent value. You need a human to interpret the data and determine a course of action. … Read more
As my company grows and we onboard new employees, I’m spending more time thinking about leadership, management, and giving advice to speed up others’ progress. Writing down some career advice for a new employee, I realized something obvious: Any advice I give says much more about me than it does about the receiver of the … Read more
“The money’s in the list.” Whether you want to share recipes with friends, marketing tips with colleagues, or build a burgeoning content business, you need an email newsletter. Course, you gotta have some tools to build your list – a good lead capture form (pop up or just a regular old static web form). And then … Read more
As early as college, I knew I wanted to get world class awesome at three things (professionally): Building and growing startups Data analysis/data science Writing I believe entrepreneurship is a human trait, but I made sure to join the earliest stage startup possible after college to learn the ropes. Data analysis isn’t intuitive, especially probability … Read more
You’ve landed on this article for one of two reasons. The first (most probable) reason is that you heard the term “conversion rate optimization” somewhere and want to know what exactly it means and maybe even want to find out how you can get involved in conversion rate optimization (CRO). The second reason is that … Read more
What we call conversion rate optimization is actually an expansive suite of distinct functions that blend together to form this art-and-science craft of CRO. CRO includes components of digital analytics, experimentation (A/B testing), user psychology, project management, copywriting, design, and UX research. Nowadays, I look at it as “website product management.” We’ve all got our … Read more
“Marry an accountant, but have occasional flings with rock stars.” – Nassim Nicholas Taleb The worst thing that can happen to a marketer embarking on setting up a content program is also the most common. It goes like this: The Death Spiral of Nearly All Content Programs You see some success stories, perhaps from competitors … Read more